Rob Marchant

TNS

A large body of work that centred on a new global brand identity.

Working closely with Martin Lambie Nairn, the Creative Director of TNS, we developed a programmatic, generative brand property — a direct and dynamic manifestation of their new positioning  —  Precision Growth. Inspired by M.C Escher and data driven art, the designs are based on data input into the system. We based several prototypes on L-Systems which are used to model the growth processes of plant development and used to model the morphology of a variety of organisms.

Also of interest is Digital Life, a playful data-visualisation site allowing users to interrogate the findings in the biggest ever study on how people behave online. We trawled through the data to find stories to ensure the experience was not only relevant but interesting.

ROLE:  Producer