Rob Marchant

Strongbow - PiNT

PiNT is an online campaign that gives Strongbow drinkers the opportunity to step out of their comfort zone by challenging them to EARN IT. Users are encouraged to sign up to PiNT to win real cider.

The PiNT system then analyses your current Facebook activity to establish your 'comfort zone'. Every time you then 'check' your PiNT, it analyses new activity (tagged photos, likes, places visited, new friends etc) and converts this into points that fill your PiNT further. Full PiNTs can be exchanged for real Strongbow.

ROLE:  Producer