City Peaks
A great piece of R&D - we built a game that encourages users to ditch the lift and take the stairs. All you have to do is tap in at the bottom using your Oyster card, climb the stairs and tap in at the top. Users can then track their progress against their colleagues'.
Users or 'climbers' are represented as flags on the faces of iconic London buildings, visualised as mountains. The first climber to place their flag on the summit conquers the mountain. As the game progresses, each climber is rewarded with medals and messages of encouragement.
ROLE: Producer